Case Study: Bunn House

DIGITAL, PRINT & ON-SITE MARKETING PARTNERSHIP

Overview

The Bunn House is a meticulously restored historic mansion in downtown Asheville, reimagined as a boutique hospitality and event venue. With a strong existing brand and visual identity in place, the goal was to translate that foundation into a cohesive, modern digital and marketing presence that felt as refined and welcoming as the property itself.

I partnered with their team to create a seamless guest experience across web, print, and on-site touchpoints — helping future visitors discover, explore, and book with ease.

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ROLE:

Lead Designer & Creative Partner

SCOPE:

Website design & development, booking integration, print collateral, signage, advertising, digital campaigns, social media, and content creation

  • Bunn House Website

    Responsive website designed to showcase the property and streamline direct bookings across desktop and mobile.

  • Large Booklet

    Multi-page booklet designed to share the home’s history, amenities, and event details in a format guests could explore at their own pace.

  • Custom Map

    Hand-illustrated property map created to help guests navigate the venue while adding a personal, on-brand touch.

  • Social Media

    Curated social content and templates crafted to maintain a refined, consistent brand presence across every platform.

Approach

I focused on creating a cohesive, guest-centered experience that supported both storytelling and conversion — blending thoughtful design with practical functionality.

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Designed and developed a fully responsive website optimized for mobile booking and ease of use
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Integrated a streamlined booking system to simplify inquiries and reservations
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Crafted blog content to support SEO and highlight local experiences, events, and seasonal offerings—————
Extended the existing brand into print, signage, and on-property materials for a consistent in-person experience

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Directed social and advertising creative to maintain a polished, editorial feel across channels
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Illustrated a custom venue map to help guests navigate the property and reinforce the brand’s personality
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Built flexible templates and systems so the team could easily manage content long-term
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Curated photography across web, social, and advertising to maintain a refined, consistent brand aesthetic

A cohesive digital and on-site experience that reflects the elegance of the property while making it simple for guests to explore, plan, and book their stay.