Case Study: Homesource Builders

INTEGRATED BRANDING AND MARKETING PARTNERSHIP

Overview

HomeSource Builders engaged me early in their growth to establish a cohesive, professional brand presence that could scale with the business. Over the course of a decade, the business expanded into three distinct but cohesive brands: HomeSource Builders, HomeSource Design Center, and HomeSource Realty.

For more than a decade, I served as their long-term creative partner, leading strategy, design, and production across every touchpoint to ensure consistency, clarity, and measurable impact.

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ROLE:

Creative Director & Strategic Lead

SCOPE:

Website design & development, print collateral, signage, advertising, digital campaigns, and social media

  • HomeSource Builders Website

    Mobile-friendly website designed to showcase projects, build trust, and drive qualified leads through clear navigation, strong visuals, and conversion-focused structure.

  • HomeSource Design Center Website

    Project-focused experience highlighting services, finishes, and inspiration galleries while guiding visitors toward consultations and in-person visits.

  • HomeSource Realty Website

    Directed development of property search platform featuring listings management, intuitive filtering, and streamlined lead capture to support ongoing sales activity.

  • Outdoor & Indoor Signage

    Environmental branding system extending the identity across job sites, offices, and events to ensure high visibility and consistent brand recognition.

  • Large-Format Booklets

    Comprehensive sales and marketing booklets designed to support in-person presentations and communicate offerings with clarity and professionalism.

  • Print Collateral

    Brochures, flyers, and sales materials developed as a cohesive toolkit to support campaigns, events, and day-to-day marketing needs.

  • Local Magazine Advertising

    Targeted print advertisements created to build local awareness, reinforce brand credibility, and drive inbound inquiries.

  • Truck Graphics & Branded Uniforms

    Vehicle graphics and team apparel transformed field crews into mobile brand ambassadors and increased visibility across service areas.

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Challenge

As the company expanded, the marketing became increasingly fragmented across platforms and materials. They needed a unified brand system that could support ongoing campaigns, attract new customers, and maintain a professional, trustworthy presence across web, print, and physical environments. The goal was to create a scalable marketing foundation that would grow with the business while keeping execution efficient and consistent.

The original logo was outdated and didn’t work well for the growing business:

(Original logo)

I developed a new, flexible logo system with complementary color palettes and typography, allowing each brand to feel distinct while maintaining a cohesive, recognizable family identity across all formats.

Approach

I developed a flexible brand and marketing system designed for long-term sustainability and ease of use.

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Established a cohesive visual identity and brand language across three related businesses
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Built scalable brand and marketing systems to support ongoing campaigns and day-to-day execution
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Designed a modular website framework focused on usability, SEO, and lead capture
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Directed custom photography and videography to ensure authentic, on-brand visual storytelling across web, print, and social

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Leveraged AI-assisted tools to streamline research, content development, and production workflows, improving speed and consistency
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Standardized print and signage materials for consistency across physical locations
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Created repeatable templates for ads, promotions, and social content
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Partnered closely with stakeholders to align creative decisions with business goals

Throughout the engagement, I remained hands-on in both strategy and execution, balancing big-picture direction with day-to-day production.

Deliverables:

Digital

Custom website design and development
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Social media templates and campaign assets
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Digital display and online advertising

Branding

Identity development and refinement
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Color palette and typography standards
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Brand consistency guidelines

Advertising

Print ads for local publications
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Email campaign design
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Seasonal and promotional campaigns

Print & Environmental

Brochures, flyers, and sales materials
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Business stationery and collateral
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Jobsite signage, vehicle graphics, and field marketing materials