Case Study: Mindful Mutz

DIGITAL STRATEGY & WEBSITE TRANSFORMATION

Overview

Mindful Mutz contacted me with a problem: the existing website no longer reflected the quality of the business or the care-focused, personal nature of the brand. Navigation was unclear, mobile performance was limited, and the overall experience felt dated.

The goal was not a full rebrand, but a thoughtful evolution — modernizing the design and structure while maintaining the friendly, approachable voice customers loved.

ROLE:

Creative Direction, Strategy & Web Design

SCOPE:

Website redesign, messaging refinement, responsive UX, AI-assisted content workflows, and search optimization

Visit Live Site

  • BEFORE: Mindful Mutz Home Page

    Prior to refresh, the original website had outdated visuals, limited mobile responsiveness, and navigation challenges that impacted usability and mobile performance.

  • AFTER: Refreshed Home Page

    Redesigned, mobile-friendly homepage with streamlined navigation, refreshed visuals, and clear service pathways to improve usability, credibility, and customer inquiries.

  • About Page

    About page redesigned with clear messaging hierarchy and storytelling to build trust, communicate services quickly, and guide visitors toward next steps.

  • Contact Page

    Streamlined, mobile-friendly contact experience with simplified forms and secure file uploads, making it easier for clients to submit information and start projects quickly.

  • Home Page: Additional Sections

    Modern, scroll-friendly homepage with clear hierarchy, intuitive navigation, and dynamic social content.

Here’s what Heather had to say:

“My experience working with Anna, both personally and professionally, was a genuinely incredible experience. 

Anna was able to take my ideas and turn them into a beautiful and functional website that truly showcases the best parts of all of my business, and I couldn’t be more grateful.”

Approach

I modernized the site with a streamlined, mobile-first structure and a flexible content system designed for clarity, usability, and easy ongoing updates.

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Designed a fully responsive, mobile-friendly experience with streamlined navigation and contact flows to make it easy for clients to inquire and submit forms
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Refined visual language and messaging while preserving the brand’s established personality
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Reorganized content with clear hierarchy and intuitive navigation

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Expanded the blog into an SEO-focused resource hub to support organic search and ongoing engagement
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Leveraged AI-assisted tools to streamline content development and production
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Built flexible CMS templates, enabling the owner to easily manage updates independently